Wonder wipes
How a Kirkland Signature mainstay improves year after year
From cribs to baby clothing and everything in between, Costco is a one-stop shop for all things related to the newest member of your family. As a parent of two, I can attest that Kirkland Signature™ items not only hold up to the leading competitors, but also, in the case of baby wipes, have become an industry standard.
“When we went into revamping our baby wipes in 2021, we thought about our members’ needs for thickness, softness and durability,” explains Costco buyer Lindsay Bubitz. “Other plant-based wipes in the market are a lot more expensive. We provide a plastic-free wipe at a great value.”
Dermatologist tested
Made with skin-soothing and naturally derived ingredients such as pharmaceutical-grade purified water, Kirkland Signature Baby Wipes are hypoallergenic and free of fragrance, chlorine, alcohol, dyes, parabens, phthalates and formaldehyde. Plus, they are clinically proven as safe for use on eczema and eczema-prone skin.
“One thing we’re really proud of is that this dermatologist-tested formula has been approved by the National Eczema Association,” Bubitz says. “Our wipes are also clinically proven to help moisturize, soothe and hydrate healthy skin.”
Forest Stewardship Council certified
In the past year, health and beauty buyers also have made significant changes and improvements to increase the sustainability of this item.
“These wipes are not just gentle on your baby, they’re more gentle on the planet,” Bubitz says. “These baby wipes have been made with Tencel™ for years and now they’re Forest Stewardship Council (FSC) certified. This means our wipes are plastic-free and made with soft fibres that are derived from trees grown in environmentally managed forests and then made into plant-based material in a responsible manner.”
“It took us more than four years to become FSC certified, so we’re really proud of it,” Bubitz says. “Sustainability has become really important to Costco and our members, and we want to show that we care about our planet.”
Best for your baby
Be on the lookout for these other Kirkland Signature baby items at Costco.ca or at a warehouse near you:
Diapers are available in sizes 1 through 6. Kirkland Signature diapers are absorbent, soft and free of fragrance.
Kirkland Signature OMEGA+® is formulated with ingredients that support brain and eye development and prebiotics to help nourish your baby’s immune system.—KC